A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles
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چکیده
Vol. XLI (November 2004), 369–381 369 *Eric T. Bradlow is Associate Professor of Marketing and Statistics and Academic Director of the Wharton Small Business Development Center, The Wharton School, University of Pennsylvania (e-mail: ebradlow@ wharton.upenn.edu). Ye Hu is a visiting assistant professor, Krannert School of Management, Purdue University (e-mail: [email protected]). Teck-Hua Ho is William Halford Jr. Family Professor of Marketing, Haas School of Business, University of California, Berkeley (e-mail: [email protected]). Professor Ho was partially supported by a grant from the Wharton-SMU Research Center, Singapore Management University. The authors thank David Robinson and Young Lee for their help in data collection and seminar participants at University of California at Berkeley, Singapore Management University, University of Michigan at Ann Arbor, the Marketing Science 2002 conference, and the BAMMCONF 2002 for their useful suggestions. ERIC T. BRADLOW, YE HU, and TECK-HUA HO*
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A Learning-based Model for Imputing Missing Levels in Partial Conjoint Profiles
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